Competitor Pricing & Offer Structure Analysis

This course teaches how to analyze competitor pricing models and service structures in a professional way. You will learn the difference between surface-level price comparison and strategic pricing evaluation. The lessons explain how to detect hidden pricing tactics and bundled offers. You will practice building clear side-by-side price comparison charts. The program teaches how competitor pricing reflects brand positioning in the market. You will learn how to identify premium, mid-range, and budget strategies. The course explains discount psychology and promotional cycles. You will also study how pricing impacts perceived value for customers. Case examples show real pricing conflicts and market shifts. By the end, you will confidently evaluate pricing strategies for competitive positioning.

Format: Video training with pricing templates and analysis exercises
Duration: 3 weeks
What You’ll Learn: Pricing analysis, offer structuring, competitive positioning
Target Audience: Business owners, product managers, marketing strategists