Beginner Competitor Research Fundamentals

Description:
This program introduces the essential foundations of competitor research for beginners with no prior analytical experience. You will learn why competitor analysis is critical for strategic decision-making in any industry. The course explains how to identify real competitors versus indirect or substitute competitors. You will practice collecting basic market data using accessible online tools. The program teaches how to organize competitor information into clear and structured research tables. You will learn how to evaluate pricing, positioning, and customer targeting strategies. The lessons show how to detect competitor strengths and weaknesses realistically. You will also learn how to avoid common beginner mistakes such as copying instead of analyzing. Practical exercises guide you step by step through your first full competitor overview. By the end of the program, you will be able to build a simple but professional competitor research report.

Format: Pre-recorded video lessons with downloadable research templates
Duration: 2 weeks
What You’ll Learn: Competitor identification, basic data collection, market comparison skills
Target Audience: Beginners, entrepreneurs, students, startup founders