Market Positioning & Competitor Branding Research

This training teaches how to study and compare competitor brand positioning in the market. You will learn how brands communicate value through messaging and visual identity. The lessons explain how tone of voice influences customer perception. You will analyze slogan logic and emotional branding patterns. The program teaches how brand promise connects to customer expectations. You will learn how brand consistency impacts long-term trust. Case studies demonstrate both branding success and failure. You will also explore rebranding strategies used by competitors. Practical assignments guide you through visual brand audits. By completion, you will understand how competitors build and protect brand authority.

Format: Video lessons with visual brand evaluation frameworks
Duration: 3 weeks
What You’ll Learn: Brand positioning, messaging strategy, visual communication analysis
Target Audience: Brand managers, designers, marketing consultants